Flow Student

Flow Student owns and manages student properties across the UK, including Sheffield, Liverpool, Sunderland and Coventry. Before Flow Student existed, every building was marketed under its own name, brand, website and strategy, so the team was effectively running six brands that all sold the same thing: student accommodation.

Nobody knew they were one company, budgets were split six ways, and there was no way to grow nationally.

As Account Manager, I led the creation of Flow Student: one brand for the whole portfolio, built to roll out into any new city.

A new identity for print & promotional items

Then

Now

Students saw the brand in multiple cities but don’t realise it was the same company.

Students remember Flow Student due to repetition building on one name.

Time and money wasted as every building needed its own merch and print, paid for six times over.

One brand, ordered in bulk, for less.

Leads only heard about the one building they enquired about.

Every lead hears about every property in the portfolio.

Innovative marketing campaigns

Innovative campaigns

With one recognisable name, I could run student-focused campaigns across every city at once, with one consistent tone of voice.

A brand new website

I consulted with the leadership team and my web developer, and ran an in-depth competitor analysis, to shape one website built around how students actually search.

I led the project from brief to launch. Key features: